In the most recent weeks, one of the biggest challenges has been learning to let go of the social media aspects of my business to an individual who is more knowledgeable and competent in the field. Handing over a critical function that’s help build a social media presence, leads, customer interaction and compliments for the past 16 months has been difficult, but as the individual stated “you need to stop working for likes and start telling the brand story.”
This has led me to develop that every start up has a friend called S.A.M and you need to understand how s/he works.
Sales – If your revenue is generated by a business to business (B2B) model, then PICK UP THE PHONE AND START DIALING, cold calling is looked down upon, by many people, but in my opinion this is still a cost effective and direct way to source new clients. Simple questioning techniques and positive attitude are your major requirements.
Advertising – Your local business chambers, newspapers and Facebook groups are the best to post a high quality picture of our product or service with pricing. Most start ups don’t have a budget for advertising but if your business is consumer focused then consider budgeting for this service soonest instead of increasing your inventory and holding more stock. Limited budget is your major requirement.
Marketing – Telling the brand story needs a concise, patient and surgical approach, these are multiple techniques that usually have an indirect communication of your product or service, ranging from quotes, colour meaning, health benefits and general good will. A clear brand identity, plan and patience are your major requirements.
Written by Thabo Khoza,
Founder & CEO Abeba Technologies
The opinions of the content above are of the writers and do not necessarily depict the views of We Are White River.