3 Trampolines is a blog opportunity to contribute to the We Are White River community and will be a short summary of lessons learnt in my journey on developing www.abebaflowers.co.za and hopefully notes to other start ups.
Cash Is Not King
At the risk of contradicting my previous blogs, the fact is cash is not king, but rather kingmaker. The application of cash and enabling environment is king. We as Abeba have been forced into a situation similar to many other South African businesses and residents regarding our concern about the sustainable supply of water. We have had to respond by contacting and communicating with all relevant role players from local councillors, regulators, traditional and community leaders, thus establishing the Abeba Initiative “Know Your Catchments”, which focuses on informing, spreading and increasing water users’ rights to protect existing and prospective users.
Currently where we work in developing our small operations, water that has been allocated for agricultural use, is being used to supply local residents in a rural and peri-urban community on the outskirts of White River, this has lead us to develop a risk analysis model for social investment. The biggest advantage of ecommerce or a software based start up is that you are not hindered by poor legislation, poor physical infrastructure and poor regulation. Most start ups in White River will not be pioneers in the 4th industrial revolution but rather benefactors of data software development, so more than likely you will need to understand how to circumvent your socio-policy environment. Here a few tips in understanding and developing a risk strategy for your social investment.
- Know your rights – South Africa has one of the strongest and diverse legislative systems in the world, download the relevant Act you need and read your rights. Government officials and proxies are bound by them and it is your best advantage in protecting your business.
- Join a group – South Africa has a long and powerful history of civil and community groups, if you are complaining about it now, then most likely someone has complained about it before you.
- Contact your regulator – As a start up, your needs are last on the agenda because you are so small, but your local regulator is bound to treat you the same as any other big business or government official and more than likely they are willing to share information via a website or forums.
- Neither friend nor foe – In my opinion, governments globally are neither friend nor foe to business, so be humble in your approach, be patient for responses and results, so like any other sales pitch, close the right administrator who will help you move along swiftly.
Founder & MD
Why 3 Trampolines – In my opinion, most start ups will need 3 good bounces to make 1 great leap.
This blog is the opinion of the writer and does not necessarily share the views of the host provider.