Brand Yourself – Know It, Sell It! – By Kathy Knott

Being married to a marketer and brand strategist is no mean feat. I hear a constant commentary/critique on the latest adverts, billboards, product placements or the myriad other ways that companies find to bring their product to your attention. At times I find companies’ constant opportunism quite exhausting, and feel if I stand still long enough someone will stick a poster on me (if I’m not wearing a logo already). Being a counselling psychologist, I often see clients who are in a career process of some sort – whether it be for exploration, creation, transition or cessation. The overlap between these two disparate fields – namely psychology and marketing – is rather intriguing.