Lynton Brown (spokesman for Debonairs, Fishaways and Steers): “Customers want good food and friendly service, and we emphasize excellence to all our staff.”
They may serve food fast, but the quality of the food and service customers receive is more important to this food hub than speed alone. It isn’t easy to balance quality and convenience, but they certainly give it everything they’ve got. All of their products are freshly made daily and one can directly order food from the respective restaurants for free delivery. One can also order directly from the apps or from the websites. The fleet of motorbikes swiftly gets food to hungry customers all over town, free of charge.
The Steers Story
Steers is South Africa’s leading burger brand and has served South Africans its legendary 100% pure beef, flame-grilled burgers and freshly cut chips for almost 60 years. Steers has won the Leisure Options Award for the Best Burger for 18 years running, and Best Chips for 14 years running. Steers’ success is due in part to its extensive network of over 545 local restaurants, its growing African footprint of 36 restaurants, operating in countries such as Nigeria, Mauritius and Zambia, and its broader international market footprint of seven restaurants.
The Debonairs Story
What could be more South African than a pizza place started by two students from Maritzburg? They knew that in South Africa you either go big or you go home, so they invented the Triple-Decker® and the Crammed-Crust®. They knew that if they didn’t deliver it hot and fresh, they’d be told off in 11 different languages. That’s how the Hot or Not sticker came about. They knew what a nightmare Joburg traffic is, so they were the first to bring you free delivery and online ordering. And when they grew to 500 stores and 27.5 million pizzas a year, they knew it was time to give back. They started Doughnation, where leftover pizza dough is made into flatbreads to feed millions more.
There’s no doubt that today’s takeaway consumer is actively looking for healthier alternatives. Fishaways offers a wide range of delicious seafood meals that have proven to be exceptionally popular. In fact, Fishaways is gaining ground all the time and is one of the fastest growing franchise networks in South Africa, having expanded to well over 100 restaurants nationwide.
Community conscious, the Steers, Fishaways and Debonairs group are very active in the White River community donating food to orphanages and old age homes and helping out the schools when they have large functions. A lovely, unique touch they have is the arrangement with some of the local real estate agents – they send a meal along to newly arrived residents on the evening they move into their new homes. After all, who wants to cook after a hectic day moving house?
White River’s fast food hub is firmly entrenched into our town, with their fingers on the pulse of what locals need from their neighbourhood convenience meal.
Cnr Chief Mgiyeni Khumalo and Hennie van Til Streets