This is a gentle reminder that we all have a “fuel tank” of energy and it is not the function of this fuel tank to feed others from it. You feed others from the overflow. That main tank is purely for you and your well-being. It won’t stay filled up if you keep taking from it for others. Eventually it will be depleted.
Currently where we work in developing our small operations, water that has been allocated for agricultural use, is being used to supply local residents in a rural and peri-urban community on the outskirts of White River, this has lead us to develop a risk analysis model for social investment
Starting at the retail end of your venture is the best way to break into any industry, find a product that resembles yours and begin to sell it physically and online. This will provide you with a base line for finding suppliers, customers and realities of your start up. Angel Investment Capital is usually friends, family and frontrunners who invest in you as person rather than your business.
Sadly, the norm these days is the moment something crosses our path that is ‘different’, not up to our expectations or standards, we jump onto the criticise bandwagon. We immediately look for all the faults, all the reasons why it’s just wrong. We don’t hold back in the viciousness of our attacks, which fortunately are often only verbal, but pretty devastating nonetheless and continue to create even more division.
The Lowveld is packed with interesting things to do; the trick is to find the time to get to experience them! – By Di Atherton
What does seem to be lacking however is an effective advertising medium that gets the word out about upcoming events. You would think that in a small town it would be easy to advertise but apparently not. Initiatives like We Are White River, Show Me Nelspruit and the new Lowveld Live go some way to filling that gap, but again, it’s up to the individual to seek out the information. Download the apps, check their pages, get proactive. Stop doing the same thing and expecting different results!
At the risk of being an absolute hypocrite, I would personally encourage more start-ups to attend chamber meetings, build networks and volunteer when possible. The reason being is that we need to understand what it takes to organize a business community together, to think beyond inward revenue generation and outward value creation. My goal for the rest of the year is to attend as many FREE chamber and network meetings as possible.
We help develop a good story where there is potential – through engaging all elements of your business.
We connect you to the community out there and help you to keep their attention and to become your biggest marketing team.
So often we find ourselves fighting time. We don’t have enough time. We run out of time. But if you think about it, time is just there. 86,400 seconds of it in a 24-hour period. The same for you and for me. The lesson for me that day was that the more I focussed on simply being in the moment, the less I paid attention to time and despite my expectation that the 7-hour stopover would drag on endlessly, it actually went really quickly.
All in all, I personally don’t believe in budgeting especially within the initial 24 months, but rather focus on managing your cashflow, remember to be disciplined, move slowly and strike hard. Of course, I write this with the best teacher of all, hindsight.