Sadly, the norm these days is the moment something crosses our path that is ‘different’, not up to our expectations or standards, we jump onto the criticise bandwagon. We immediately look for all the faults, all the reasons why it’s just wrong. We don’t hold back in the viciousness of our attacks, which fortunately are often only verbal, but pretty devastating nonetheless and continue to create even more division.
The Lowveld is packed with interesting things to do; the trick is to find the time to get to experience them! – By Di Atherton
What does seem to be lacking however is an effective advertising medium that gets the word out about upcoming events. You would think that in a small town it would be easy to advertise but apparently not. Initiatives like We Are White River, Show Me Nelspruit and the new Lowveld Live go some way to filling that gap, but again, it’s up to the individual to seek out the information. Download the apps, check their pages, get proactive. Stop doing the same thing and expecting different results!
At the risk of being an absolute hypocrite, I would personally encourage more start-ups to attend chamber meetings, build networks and volunteer when possible. The reason being is that we need to understand what it takes to organize a business community together, to think beyond inward revenue generation and outward value creation. My goal for the rest of the year is to attend as many FREE chamber and network meetings as possible.
We help develop a good story where there is potential – through engaging all elements of your business.
We connect you to the community out there and help you to keep their attention and to become your biggest marketing team.
So often we find ourselves fighting time. We don’t have enough time. We run out of time. But if you think about it, time is just there. 86,400 seconds of it in a 24-hour period. The same for you and for me. The lesson for me that day was that the more I focussed on simply being in the moment, the less I paid attention to time and despite my expectation that the 7-hour stopover would drag on endlessly, it actually went really quickly.
All in all, I personally don’t believe in budgeting especially within the initial 24 months, but rather focus on managing your cashflow, remember to be disciplined, move slowly and strike hard. Of course, I write this with the best teacher of all, hindsight.
Life in a small town has many joys and many challenges. It’s what we choose to focus on that makes the difference to our own everyday experiences – such as this isn’t a dead or dying town, like others in South Africa.
The church is not one to keep its pleasant spot to itself and is opening up a coffee shop on the veranda overlooking the garden. All will be welcome and we can attest to it being a good spot to relax, either with your children playing on the lawn or for a quick meeting.
In a time where there seems to be so much division, separation, fear and hatred in this beautiful country of ours, I’m choosing to focus on collaboration, connection and community. Building relationships and bridges. Reaching out and focussing on a positive future for South Africa because I can be the change. How about you?