Brand Yourself – Know It, Sell It! – By Kathy Knott

Being married to a marketer and brand strategist is no mean feat. I hear a constant commentary/critique on the latest adverts, billboards, product placements or the myriad other ways that companies find to bring their product to your attention. At times I find companies’ constant opportunism quite exhausting, and feel if I stand still long enough someone will stick a poster on me (if I’m not wearing a logo already). Being a counselling psychologist, I often see clients who are in a career process of some sort – whether it be for exploration, creation, transition or cessation. The overlap between these two disparate fields – namely psychology and marketing – is rather intriguing.

Resilience: Bending and not breaking your business

We have suggested that there are 3 pillars of resilience essential for sustaining the community of White River. To be sure there are probably more issues out there, but these three cover most:

Social resilience: the way the White Riverians work together, support each other and build bridges, not walls

Environmental resilience: looking after nature, from which everything ultimately originates.

Economic resilience: building and maintaining sound businesses and encouraging people to want to be in White River and buy from White River.

Enabling greater civility towards each other

The moment we are humane as a community; the levels of trust and respect towards each other is present. Our historical inequalities infused with racial hatred, injustices and intolerable public morality has ended and should not be repeated nor alluded to for the wrong reasons. We need to, as a community, fully accept our constitutional democracy founded on the values of equality, human dignity and human rights.

Di’s Window on White River – Be the Change

It’s a new year. The Silly Season is fast coming to an end and we are once again faced with the “reality” of life. The shops already filled with “Back to School” advertising as our Matrics are hopefully celebrating the culmination of 12 years of school, ready to move onto the next chapter in their lives and many wonder how they are going to get through what feels like the longest month of the year with pay-day very far away!