Brand Yourself – Know It, Sell It! – By Kathy Knott

Being married to a marketer and brand strategist is no mean feat. I hear a constant commentary/critique on the latest adverts, billboards, product placements or the myriad other ways that companies find to bring their product to your attention. At times I find companies’ constant opportunism quite exhausting, and feel if I stand still long enough someone will stick a poster on me (if I’m not wearing a logo already). Being a counselling psychologist, I often see clients who are in a career process of some sort – whether it be for exploration, creation, transition or cessation. The overlap between these two disparate fields – namely psychology and marketing – is rather intriguing.

Resilience: Bending and not breaking your business

We have suggested that there are 3 pillars of resilience essential for sustaining the community of White River. To be sure there are probably more issues out there, but these three cover most:

Social resilience: the way the White Riverians work together, support each other and build bridges, not walls

Environmental resilience: looking after nature, from which everything ultimately originates.

Economic resilience: building and maintaining sound businesses and encouraging people to want to be in White River and buy from White River.

Rooftop Terrace Coffee Shop

Rooftop Terrace is open for breakfast and lunch every day except Sunday and they offer a simple, healthy and fresh menu. Chicken wraps, salads and other healthy low carb dishes are perfect for those who are hungry but don’t want to overeat. There are also Vegan meals on the menu like lentil curry and potato salad and they look to die for. There really is something for everyone. For those who are looking for something a little naughtier, there is a wonderful assortment of cakes from chocolate cake to cheesecake as well as other pastries that one can indulge in.

Enabling greater civility towards each other

The moment we are humane as a community; the levels of trust and respect towards each other is present. Our historical inequalities infused with racial hatred, injustices and intolerable public morality has ended and should not be repeated nor alluded to for the wrong reasons. We need to, as a community, fully accept our constitutional democracy founded on the values of equality, human dignity and human rights.

Piccadilly Pancake Bar and Deli

Piccadilly supports the No Straw Initiative – A single straw in your drink will stay on this planet forever. It takes 200 years to break down and then it breaks down into toxic particles. The US and the UK throw away nearly 550 million straws per day! Very little is recycled and most of it ends up in the ocean. A healthy ocean provides resilience to climate change. So, you can do your bit by refusing to use a straw

Building an eco-house

We take a stroll back to the house to inspect Michael’s worm farm. “This is the easiest and most successful thing we have,” he states enthusiastically. “Anything organic, we just throw on here,” he adds while showing off his worms in the compost, collected in a concrete type basin. “When it rains, the water runs through and collects in a tank underneath here. I can then pump out the worm tea.”

Kathy Knott – Pivot Psychology

“Embarking on a journey of discovery in therapy takes courage and a willingness to work hard to be able to lead one’s best life. It is an opportunity where you come with all that you know about yourself and we create a safe space together. I will come with all I know and together we unpack the issues at hand in order to gain some perspective, insights, solutions or relief.”