The reality is that it’s who you know and how you connect with the community that’s important. It’s about keeping the awareness of you and your business out there. People forget and “out of sight out of mind” applies. You need to keep reminding them you are around. Find out what community organizations exist, White River has the brilliant We Are White River, a concept that was born out of a passion to build bridges, bring communities in the town together and create opportunities for businesses to grow. Connect with the influencers, the “faces” and ask questions. Get involved with, and support, community events.